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                                                                                    October 2007

THOMAS DAY SCHOOLS  

We hosted four enormous party events to celebrate thirty years of the Thomas Day Schools. We provided exciting walkabout entertainers, live music from the Ministry of Funk, amazing cabaret shows, trapeze artistes, dancers, circus acts, illusions, MCs and DJs.

DATING DIRECT  

To promote the re-launch of datingdirect.com, we created a glass-fronted box boutique in Waterloo Station. We filled this box with singleton models and celebrity guests. Members of the public could vote to go on a date with one of our gorgeous girls and boys.

DEXTER / CORPSE-VERTISING  

To promote the new TV series Dexter, we employed a new method of advertising called "Corpse-vertising" where actors laid as dead bodies all over London alongside branded police signs.

 

 

ANDREX TOILET TISSUE WORLD RECORD   

We created the world's largest ever toilet roll for Andrex, and made record breaking history by creating and setting a staggeringly long Guinness World Record.


In July, the Ministry of Fun celebrated ten whole years of mirth and mayhem. We held a massive party on HMS President, and entertained hundreds of clients and performers from dusk to dawn. The night included speedboat rides up and down the Thames, a storming set from our resident band The Ministry of Funk, a fun casino, masseurs, and lots of extra added excitement too.

EXCELLIUM SUPERHEROES  

Our themed Excellium superheroes repesented a new generation of fuel; being super-energetic, flying from city to city, turning heads, and performing good deeds wherever they went.

    

 

FREEVIEW WIMBLEDON SIMULATOR  

For those who couldn't attend Wimbledon in person, we provided a Wimbledon Simulator, courtesy of Freeview. Excited passers-by could experience their own rain, strawberries and cream, streakers, and even a Cliff Richard!

THE EMPIRE CASINO  

A Ministry of Fun compere and his troupe of gorgeous dancing showgirls being sensational, promoting the new Empire Casino, Leicester Square.

SPACE HOPPER WORLD RECORD

We inflated 600 space hoppers and broke the Guinness World Record for the biggest ever simultaneous Space Hopper bounce. It was over the famous Millennium Bridge which may have wobbled just a little!

THE AMORA LOVE BED                  

To promote the new sensual London exhibition Amora, we created a four-poster Lovemobile with which we dazzled and titillated the City and West End.

MONOPOLY McDONALDS   

In April we took a double decker busload of moustached Monopoly mascots (who are officially known as "Rich Uncle Pennybags", fact fans) around London's Monopoly locations for a mirthful McDonalds promotion. Hoorah!

  ASK.COM
A multi-layered campaign promoting ask.com as a more human search engine than its competition. Ministry of Fun performers spelled out key phrases with giant letters in high-footfall locations.




VIRGIN DRAG ARTISTES 
MOF performers mingling with guests
and being wildly entertaining at a
Virgin Media Launch in February.


 

It's the New Year and we've been in action with 100 Tony Blairs. This activity was to promote the controversial new More 4/Channel 4 drama "The Trial of Tony Blair". We took our Tonys from The Old Bailey to Westminter for a pair of surprise photocalls. The photo on the left is from The Guardian, and our 100 x Blairs also appeared in the Daily Mirror.