Alongside M&C Saatchi, we were tasked with creating a festive PR stunt and photocall for Carphone Warehouse, to showcase their latest Virtual Reality technology ahead of the upcoming Christmas period.
What we did
In a top secret location, we gathered 32 Father Christmases and 3 Elves to be part of a ‘Santa School’ with a difference.
With guidance from guest Carphone Warehouse experts, the ‘men in red suits’ were given a hands on experience of the latest Samsung Virtual Reality headsets – something sure to be filling stockings during their hectic Yuletide escapades.
- A multitude of fun and festive photo set-ups were created for social media, press, and PR use
- News of the Santa School was picked up by a host of online media outlets and technology sites
- Father Christmases across the land were educated in the ever advancing Virtual Reality equipment and experience
santa school with a difference