Brief

Alongside M&C Saatchi, we were tasked with creating a festive PR stunt and photocall for Carphone Warehouse, to showcase their latest Virtual Reality technology ahead of the upcoming Christmas period.

What we did

In a top secret location, we gathered 32 Father Christmases and 3 Elves to be part of a ‘Santa School’ with a difference.

With guidance from guest Carphone Warehouse experts, the ‘men in red suits’ were given a hands on experience of the latest Samsung Virtual Reality headsets – something sure to be filling stockings during their hectic Yuletide escapades.

Highlights
  • A multitude of fun and festive photo set-ups were created for social media, press, and PR use
  • News of the Santa School was picked up by a host of online media outlets and technology sites
  • Father Christmases across the land were educated in the ever advancing Virtual Reality equipment and experience
32
father christmases
3
little helpers
1
santa school with a difference
A group of Father Christmases wearing virtual reality headsets experience the technology being guided by an elf.
A red-suited Father Christmas wearing a virtual reality headset is guided by a pair of elves with a a group of Santas behind him.
A group of Father Christmases wearing virtual reality headsets sit listening to a presentation about VR technology by a man in a checked shirt and an elf helper.
A group of Father Christmases wearing virtual reality headsets experience the technology.
A red-suited Father Christmas studies a virtual reality headset, guided by two elf helpers.

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