Additionally we needed to dress the pub for a pre-publicity photoshoot with the Lincoln Imp’s landlady, regulars and football legend Graeme Le Saux.
What we did
We safely removed and transported the iconic statue from its home in Lincoln, to our London location. There we built a replica plinth for it to sit on as well as replica signs to hang on the exterior.
We dressed the interior with Lincoln City colours and authentic memorabilia brought from the original bar making it familiar to the regulars.
All of this was done within 3 working days. We organised site visits at both locations, safely removed and delivered the statue and memorabilia, all production of replicas and a complete make-over of the pub.
More than 600 visitors to the pub on the matchday, with more than 2000 bottles of re-branded Budweiser served
3 pieces of Broadcast Coverage including Sky News, ITV and TalkSPORT
The campaign made a total of 65 million impressions
£0.68 total CPM