Brief

We were asked to provide Santa Claus and two elves for photocalls in Manchester and London to launch the Christmas season at Cath Kidston .

Working alongside Frank PR, we were also to arrange for Santa and his jolly helpers to roam stores all over the UK, taking and posing for selfies and interacting with customers.

What we did

Wearing a bespoke suit made from Cath Kidston fabric bearing their iconic Bramley Sprig print, Santa and his Elves created some fantastic, feel-good photo opportunites.

Spreading Christmas cheer across the land they brought an element of magic and delight to the public; whilst producing a positive Cath Kidston experience.

Highlights
  • Santa and his elves shared Christmas joy throughout the country
  • Images shared across social media channels using the hashtags #CKSantaSelfie & #CKElfieSelfie
  • A video of the tour was created for Cath Kidston’s YouTube channel
50
selfies per day
10
stores visited
0
on the 'naughty list'
A white-bearded Father Christmas in a traditional bright red Father Christmas outfit with added Cath Kidston Bramley Sprig patterning, waves through the window of a red London bus, to an enchanted child in a flower-patterned anorak who waves back.
A white-bearded Father Christmas in a traditional bright red Father Christmas outfit with added Cath Kidston Bramley Sprig patterning, chats to excited children on a London Underground tube train. His two rosy-cheeked elves in green and red hats and clothing sit around and join in the fun too.
A white-bearded Father Christmas in a traditional bright red Father Christmas outfit with added Cath Kidston Bramley Sprig patterning, sits at a bustop alongside regular members of the public, pretending to await the arrival of a big red London bus, that is just pulling in.

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