Brief

‘Cancer Research UK’ appointed us to devise and produce a PR activity to promote their ‘Dryathlon’ campaign.

The venture was to boost public consciousness through a bespoke, visual installation in a major London location.

What we did

We designed and constructed London’s largest collection of floating parasols, to form one giant, multi-coloured, cocktail umbrella stationed in Marble Arch.

Members of the public were encouraged to ‘stay dry’ underneath as a nod towards  ‘Cancer Research UK‘s campaign ethos of ‘Staying Dry for January’.

Highlights
  • Numerous photo opportunities were created for social media and wider PR use
  • Huge footfall of passing public who witnessed the installation
  • Greatly heightened awareness was brought to the ‘Dryathlon’ campaign
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parasols
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giant cocktail umbrella
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alcohol in january
A lady in a red coat takes a photo underneath a giant cocktail umbrella constructed lots of multi-coloured parasols.
A lady in a red coat holds an umbrella, underneath a giant cocktail umbrella constructed lots of multi-coloured parasols.
Members of the public huddle under a giant cocktail umbrella constructed lots of multi-coloured parasols.

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