Brief

The world’s biggest online fashion site ‘Lyst’ asked us to produce a fun photo-shoot on Oxford Street.

The shoot was to take place guerilla style and the aim was to highlight how BAAAAAD (!) ‘Sheep Shopping’ en masse for a Black Friday bargain can be.

What we did

On the morning of the busiest shopping day of the year 10 performers posed as shoppers alongside 6 welsh-reared Sussex sheep.

The absurdity of the image reflected the absurdity of the mad dash for Black Friday purchases, making all who witnessed it ask “What the Flock?”

Results
  • Numerous memorable photographic images created at London’s most iconic shopping destination
  • Widespread national media coverage including a featured article in the Mirror online
  • Lyst were able to RAM (!) home that there is a relaxed, simple alternative to the stressed madness of Black Friday sheep-like shopping
6
welsh-reared sussex sheep
10
shoppers
1
black friday
A group of people dressed as shoppers each holding a woolly sheep on a rope cross Oxford St alongside regular commuters.
A group of people dressed as shoppers each holding a woolly sheep on a rope stand in the centre of a busy intersection at Oxford Circus.
A lady in a dark blue overcoat captures a photograph on her phone of a group of people dressed as shoppers each holding a woolly sheep on a rope huddled together at London's Oxford Circus.
A close-up selfie photograph of a sheep and bearded and expressionate man on Oxford St in London.

Archive

0