MEXIco Taco Van – The True Taste

Exciting new restaurant chain MEXIco wanted to promote their brand and drive custom to the new Maidstone site.

They asked us to produce an experiential sampling activity over a busy bank holiday weekend to bring the brand to life and generate local interest.

We created a wonderfully branded vintage van (Citroen Estavette) to reflect the restaurant’s brand and design.  The van was equipped with catering facilities to enable sampling for the four day activity.

We also provided all logistics management and an enthusiastic team of brand ambassadors.  The crew created an engaging atmosphere and conveyed key messages about the new menu and restaurant to the target audience.

• Over 4 days thousands of people sampled the amazing Tacos and other items on offer
• Knowledge of the brand and the restaurant’s location spread locally resulting in the highest weekend sales it had seen since opening
• Over 3,000 tacos were sampled
• 20% increased custom to the store