After several big lottery wins, and as part of Camelot’s nationwide Lucky Postcodes campaign, Romford was officially named as one of the luckiest places in the country.

To celebrate and highlight this news Camelot asked us to transform a mundane market stall at Romford Market into something worthy of a millionaire.

What we did

We designed, produced and installed a ‘Millionaire Market Stall’ amidst the everyday bric-a-brac of Romford Market. It featured a selection of premium brand products and accessories displayed in a sophisticated setting.

Ministers immaculately dressed as Butlers were on parade all day, protecting shoppers from the non-stop rain and providing a taste of what it’s like to win the Lotto jackpot and live like a millionaire.


Journalists, photographers and the public enjoyed a variety of millionaire samples, including wagyu beef canapés and glasses of fizz.

Video content and images of the market stall with our butlers were used widely to support the campaign.

market stall
premium brands
hours of rain