PEPERAMI – #HANGRYHOLE PR STUNT

Spider PR asked us to fill the worst holes in London with Peperami – literally.

Working alongside Peperami, our very own “Peper-ARMY” was engaged to hit the streets of London.  We needed to fill annoying holes situated in iconic high footfall areas and outside Media houses.

We scoured the Capital to identify over 100 pot holes, road works and disused phone boxes.

Under the cover of night we filled the holes with branded Peperami flags and hazard tape, in readiness for commuters to see the following morning. Thus proving that Peperami really can ‘fill any hole’!

• Over 100 holes targeted across Central London
• Featured online and in National Press (Daily Star & The Sun Online)
• Total circulation from coverage generated: 81,107,516
• Huge #HangryHole social media activity
• The campaign also offered members of the public their very own Peper-ARMY kits to fill holes they discovered across London
• Watch London get a mass porking