What we did
Clad only in their undergarments our fearless 8-strong dance troupe brought pre-choreographed flash-mob performances of a ‘reverse striptease’ to iconic London locations.
Essex fashionista Lydia Bright added an extra level excitement by joining each guerrilla display for photo opportunities to further harness media and public interest.
- The guerrilla stunt showcased key pieces of Peter Hahn’s latest collection in a tantalising and risqué way
- Huge press coverage across print and online media with features in The Daily Mail, The Daily Mirror, MSN, The Daily Star and even French website Paris Match
- Over 11,000 individual engagements via social media
- A host of stand-out images created at London locations including the Millenium Bridge, Piccadilly Circus and the Royal Albert Hall