Premier PR and their client London and Partners asked us to help bring their idea to life and launch their new app Play London with Mr Bean with a PR stunt.

The app sees Mr Bean playing the role of a tour guide who leads users around the city through various elements of gameplay.

We were to provide fourteen of our best actors to replicate the characteristics of the infamous character Mr Bean.

What we did

We immersed our carefully selected troupe in the world of Mr Bean through character workshops so that they could really hone their interpretation of the character.

Additionally we sourced all costume and arranged the stylists, hair and make-up to ensure our actors were as authentic as possible.

Remaining in character for the entirety of the day, the troupe created a variety of photographic shots for the press and a viral video for social media.

Working predominantly en masse the team visited various iconic London locations featured on the app to really  bring it to life.

They interacted with the public posing for photographs and generally caused mayhem across the city.


  • Social media posts had more organic reach than any other campaign carried out by London and Partners in this way. The campaign exceeded all expectations of media impressions
  • Featured on Pulse London Journals
  • Featured on across Facebook including The Economist
  • Over 50,000 combined views on video
mr beans
amazing game
A group of comedy actors dressed as Mr Bean run after an unsuspecting jogger along London Southbank
A group of men dressed as Mr Bean wait for a tube on a bench at London Waterloo Underground station
A group of men dressed as Mr Bean pose for a selfie photo in a pod on the London Eye with the Thames in the background