Brief

German agency Foundry asked us to create and manage a mini winter wonderland for their airline client Swiss.

This magical installation was to include an interactive snow ball game whereby the public were encouraged to throw real snow balls at an HD screen.  If they hit the moving image they would score points and win prizes. What’s not to like?

What we did

We managed the project and dealt with all aspects of the production to create a truly engaging installation.

Working alongside several specialist production partners to provide the snow and interactive gameplay, we brought all the technical elements of the activity together and provided a fun and engaging team of performers to run the attraction whilst it was open to the public.

We ran the 3 day activity at Spitalfields Market giving Londoners the chance to win flight vouchers, beanie hats, sunglasses and chocolates.

Results

  • 100K visitors over 3 days.
  • 6000 snow balls thrown.
  • 3300 SWISS Chocolates distributed.
  • 2500 flyers distributed.
  • 900 SWISS Beanies won.
  • 200 SWISS Sunglasses given away.
  • 180 SWISS £50 Vouchers won.
30
cubic metres of snow
1280
prizes won
6000
snowballs thrown
swiss air snowball interactive winter wonderland installation
swiss air snowball interactive winter wonderland installation
swiss air snowball interactive winter wonderland installation
swiss air snowball interactive winter wonderland installation
swiss air snowball interactive winter wonderland installation