Brief

Elliotts Agency approached us to help them launch The Alchemist cocktail bar and restaurant in Oxford’s Westgate Shopping Centre, by staging a Steampunk themed photoshoot.

They wanted to create an impact and garner coverage in local and social media.  The aim was to cause a big stir and get the public excited about the new hotspot.

What we did

We designed striking costumes and cast a team of 14 Steampunk performers to disturb and delight the public and tell them all about the brand’s arrival in Oxford.

Lucky members of the public were treated to free Alchemist Flasks which they could have filled for free at the Westgate site.

Highlights

  • Featured on front cover of Oxford Mail (74,896 daily readership)
  • Created a massive stir around the city greeting and interacting with public
  • 400 famous Alchemist flasks given away to the public
  • Excellent social media uptake, with high level of impressions
400
hip flasks
14
actors
250
costume parts
A group of attractive men and women pose outside a historic building in Oxford, wearing Streampunk clothing
A group of attractive men and women pose outside a historic building in Oxford, wearing Streampunk clothing
A group of attractive men and women strut along a street in Oxford, wearing Streampunk clothing
A group of attractive men and women pose outside a historic building in Oxford, wearing Streampunk clothing