Dryathlon Giant Umbrella

‘Cancer Research UK’ approached us to devise and produce a PR activity to promote their ‘Dryathlon’ campaign. We designed and constructed London’s largest collection of floating parasols, to form one giant, multi-coloured, cocktail umbrella stationed in Marble Arch. Members of the public were encouraged to ‘stay dry’ underneath as a nod towards ‘Cancer Research UK’s campaign ethos of ‘Staying Dry for January’.

people taking photos of the umbrellas
Giant cocktail umbrella
Alcohol in January

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