Ibiza Rocks
The Big Pink
Ibiza Rocks wanted to promote themselves as being the new home of the Pool Party.
To achieve this we designed and created a giant inflatable pink flamingo to be used as a pool float at the hotel. Our 5m flamingo took pride of place at the Elrowtown festival before being shipped off to The White Isle.
A team of promotional performers lead the customer interaction onsite. Subsequent images were turned in to a GIF and printed as a souvenir. Visitors could win a trip for 3 to the Ibiza Rocks Hotel for the best photograph/GIF shared on socials.
Over 3 days we reached 1.8million social accounts, generated circa 10k unique visits to the site plus countless likes and shares.
30000
Party Goers 516
Inflatables 1
Giant Flamingo