Brief

To celebrate the 50th Anniversary of the worlds first ATM, Barclays asked us to provide performers to front this special event being held in Enfield, the site of the first machine.

What we did

Our highly entertaining performers were dressed as ‘Barclay Guards’, wearing our hand-made bespoke jackets and hats.  They interacted with the public and encouraged them to use the specially installed gold machine whilst providing some fun entertainment.

They posed for press photos and were on hand to engage with the public and officials throughout the day.

Highlights

  • The event was covered by a wide range of national and international news outlets including the Guardian and Reuters
  • Broadcast coverage included BBC London , ITV News and TRT World
2
Barclay guards
1
gold ATM
50
years of cash machines
2 guards dressed in Barclays brand colour cyan entertain a woman attending the celebration of the world's first ATM
A guard dressed in Barclays brand colour cyan talks to a smiling woman in front of a gold ATM at the celebration of the world's first ATM
2 guards salute dressed in Barclays brand colour cyan stand either side of a golden ATM at the celebration of the world's first ATM