Benefit cosmetics were looking to raise brand awareness in a fun, dynamic and memorable fashion. They approached us to collaborate on a number of campaigns across the calendar year.

Two key activities were the Benefit POREfessional Spygals with their ‘PORE O’Clock’ (4pm) campaign and the ‘Temptation Telephone’ box which was to surprise unsuspecting members of the public.

What we did

For the Spy Gal activity we cast and choreographed a troupe of girls who performed a short dance routine disrupting work environments. Donning the soon to be iconic spy-girl outfits they stormed everywhere from Google HQ to the High Street, even performing LIVE on QVC; all in the name of promoting Benefit’s best-selling POREfessional primer.

Members of the public who bravely answered the enticing ring of the ‘Temptation Telephone’ were whisked off on the craziest 10 minutes of their lives. They were swiftly lead from the branded pink phone box to a glamorous backstage area for a Benefit makeover then on to the stage where they then belted out a karaoke classic with a live band in front of a packed and pumping venue!


  • The #poreoclock hashtag trended on Twitter on three separate occasions during the campaign
  • The venture saw a 53% sales increase year on year
  • The SpyGals were featured regularly on the Pore O’Clock News YouTube channel and appeared all over the UK  at charity events like The Brow Arch March as well as a multitude of office ‘stormings’.


  • The ‘Temptation Telephone’ activity gained fantastic coverage across social media and online publications’ including the first ever Elle magazine cover mount
  • The film of the ‘Temptation Telephone’ stunt gained 138k views on Youtube with zero media spend
combined views on youtube
karaoke classic
Three woman in turquoise spy outfits with glasses and black trilby hats stand alongside 6 women in pink tshirts and punch the air in front of a pink balloon arch.
Five woman in turquiose spy outfits with glasses and black trilby hats stand infront of a branded photo wall holding a pink placard.
A smiling host in a sparkly silver jacket talks into a microphone with a guitarist and drummer behind him.
Two empty makeover chairs sit in front of two illuminated mirrors in a makeover studio.