Benefit cosmetics were looking to raise brand awareness in a fun, dynamic and memorable fashion. They approached us to collaborate on a number of campaigns across the calendar year.
Two key activities were the Benefit POREfessional Spygals with their ‘PORE O’Clock’ (4pm) campaign and the ‘Temptation Telephone’ box which was to surprise unsuspecting members of the public.
For the Spy Gal activity we cast and choreographed a troupe of girls who performed a short dance routine disrupting work environments. Donning the soon to be iconic spy-girl outfits they stormed everywhere from Google HQ to the High Street, even performing LIVE on QVC; all in the name of promoting Benefit’s best-selling POREfessional primer.
Members of the public who bravely answered the enticing ring of the ‘Temptation Telephone’ were whisked off on the craziest 10 minutes of their lives. They were swiftly lead from the branded pink phone box to a glamorous backstage area for a Benefit makeover then on to the stage where they then belted out a karaoke classic with a live band in front of a packed and pumping venue!
