Brief

Working alongside PR Agency Zero Degrees West, we coordinated a PR stunt to launch the home entertainment release of Steven Spielberg’s highly acclaimed children’s film The BFG.

Media and Public at Potters Fields, London were to be treated to a larger-than-life snow-covered landscape.  This was adorned with two giant-sized BFG footprints plus his equally colossal dream blower trumpet and bag.

What we did

Liaising with all independent suppliers, and the very clever people at Snow Business, we created an icy plateau in just 5 hours using over 8 cubic metres of real snow.

Our artist sculptured the Big Friendly Giants’s footprints into the snow. The scene was then completed with a giant bag & dream blower trumpet, absentmindedly  left behind by the BFG!

Stars of the movie, Mark Rylance and Ruby Barnhill, also attended the stunt for a photocall.

Highlights
  • A great press turn-out included The Daily Express, Associated Press and Getty Images
  • The stunt formed part of a campaign reaching a staggering 431,677,789 in the first week of release
  • Extensive broadcast & online coverage was achieved with ITV News, “Lorraine”, Mail Online, MSN, Standard.co.uk, Yahoo!, Closer & Female First with a combined PR value of £2.3m
  • The event was also chosen for the Mail Online’s ‘Pic Of The Day’
  • Watch The BFG Event Video
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BFG star Ruby Barnhill stood in a giant footprint made in the snow. She smiles up at the camera in this PR Stunt at Tower Bridge in London.
Stars Ruby Barnhill and Mark Rylance stood in front of a giant bag and dream trumpet in the snow, in front of Tower Bridge, London.
Stars Ruby Barnhill and Mark Rylance stood in a giant footprint made in the snow. They smile up at the camera in this PR Stunt at Tower Bridge in London.

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