The aim would be to heighten brand awareness in a fun and dynamic fashion, whilst reminding the public of the importance of hand-writing personal notes rather than relying on social media – spreading a message to ‘revive the art of writing’.
What we did
Spanning three different cities, we produced three separate events to publicise the ‘Just Write’ campaign.
In Leeds we created a team of mobile ‘BIC writing points’ – armed with branded usherette-style trays our performers encouraged members of the public to hand-write a message to a loved-one, photograph it then share via social media.
Further visual impact and excitement was added by a pair of actors dressed Emily Bronte and William Shakespeare.
In Manchester a ready-rehearsed ‘busker’ duo played bespoke tunes, with a cardboard sign urging passersby to not donate money but to ‘Write a Nice Message’ instead.
Finally in the capital we constructed a 2m long perspex BIC biro. This was carried between iconic London locations by performers dressed a delivery men.
- A massive amount of brand awareness was created simultaneously in three parts of the country
- Numerous photo opportunities generated with costume characters and giant BIC biro
- A multitude of hand-written notes made by the public shared across social media, alongside a general online buzz around #JustWrite
- Further campaigns incorporating elements of the activity have since been produced