Brief

We were approached by Cath Kidston to help them celebrate their 25th Birthday!

The activity was to commence on ‘National Tea Day’ and the idea was for a fleet of branded milk floats was to visit locations up and down the country to engage with the public and showcase the brand. We would do this by offering free cups of tea, biscuits and special promotional leaflets.

What we did

We sourced venues, arranged catering and managed event logistics for all elements of the tour.

Our promotional team were on hand to ‘Brighten up your day’, dressed as comedy milkmen, offering hot and iced tea, the nations favourite tea dunking biscuit and a special booklet of Cath Kidston’s “Story (so far) in 25 Chapters”

Results
  • Uplift in sales for participating stores on activation days
  • Over 10,000 people enjoyed a free cup of tea and biscuits over the course of four events.
3.5
litres of water
13
biscuits dunked
300
milk bottles
Cath Kidson celebrate their 25th birthday by giving away cups of tea and biscuits from a branded milk float.
Cath Kidson celebrate their 25th birthday by giving away cups of tea and biscuits from a branded milk float.
Cath Kidson celebrate their 25th birthday by giving away cups of tea and biscuits from a branded milk float.

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