To celebrate the opening of Cineworld’s new 11-screen cinema in South Ruislip, Hill & Knowlton asked us to create an exciting art installation.

The state-of-the-art cinema was opening just in time to screen Marvel’s ‘Spider-Man Homecoming’ film.  To mark the occasion, Cineworld wanted to create a unique piece of 3D anamorphic floor art.

What we did

We designed the piece within brand guidelines before our resident artist hand-painted a giant canvas with acrylic paints.  The canvas was 4m x 3m and took 72 hours to paint.

Once completed the painting created the illusion that a chasm had opened in the floor revealing another world with Spider-Man swinging heroically out of the scene.


  • Over the course of 7 days, our artist hand-painted the image
  • The artwork was installed before the official opening of the cinema in time for the crowds to take pictures and share on Twitter and Facebook
artist hours
square metres of canvas
incredible superhero