Cancer Research UK tasked us with creating an interactive installation to raise awareness of ‘World Cancer Day’. The installation needed to incorporate the campaign’s signature ‘Unity Bands’.
The activity was to attract public attention, being accessible to all so as to reaffirm the ethos of unity; whilst also allowing people to join the cause and donate.
We appointed an artist to design a mural inspired by the World Cancer Day ‘Unity Band’ and everything it stands for.
From the designs we then created a 3m wide ‘Unity Wall’, which we positioned in a busy location in Bluewater shopping centre. Passersby were encouraged by our brand ambassadors to colour-in elements of the ‘blank canvas’ in Cancer Research UK colours in a gesture of support for the campaign.
A contactless payment reader was incorporated in to the wall enabling those that interacted with the installation to instantly donate £2 and in return receive a ‘Unity Band’ to show their allegiance to the cause.
