BICESTER VILLAGE – DANCING BELLBOYS

To produce an exciting dance moment to entertain Christmas shoppers around this designer shopping outlet in Oxfordshire.

The aim was to create awareness and media coverage and also to help drive footfall to Bicester Village.

We cast the dancers, choreographed the routine and rehearsed over several days at MOF Studios.

We designed and produced traditional hotel bellboy costumes for the 20-strong troupe who performed the routine a number of times to the delight of staff and shoppers.

Bellboys played a central part in Bicester Village’s seasonal press photocall and the activity provided great images.

Photos and features appeared across the board in social, regional and trade media including IN London Magazine, The Oxford Times and The Oxford Mail.