Third City PR asked us to design, build and install a billboard that could dispense Prosecco to the general public. They wanted to promote Delta Airlines and highlight the fact that they are the first airline to offer Prosecco as part of their standard service in the main cabin.
The pop-up needed to be live for two days in the run-up to Christmas. The billboard had to be completely interactive and needed to reveal the perfect glass of Prosecco with just the push of a button.
We provided a turnkey solution to the agency and sourced the venue, produced the installation and handled all logistics.
We chose Boxpark in Shoreditch as the perfect location for this London PR Stunt. We worked with members of Delta Cabin Crew and Pilots to promote the brand through this engaging activation.
The activity included a press and influencers event as well as focusing on the general public. As an incentive to gain traction on social media there was a competition to win free flights with Delta by sharing images from the event using the #SKYSECCO.
