We were approached by The Red Brick Road agency to create a funeral parade to commemorate the death of the high street estate agent.
The purpose of the activity was to create on-street awareness and shareable images to support the online estate agent easyproperty.com’s assault on the housing market.
We produced the parade through the streets of London using a large team of MOF Performers in 80’s style suits, equipped with 80s style mobile phones and hairdos, orange accessories a marching jazz band and a horse-drawn hearse full of bespoke estate agent signs.
The parade started at BBC Broadcasting House, headed guerrilla-style though Mayfair onto Piccadilly Circus, down Whitehall and over Westminster Bridge, finishing at the London Eye.
The parade was seen by thousands of members of public on pavements and in vehicles across London.
We passed by the doorsteps of over 20 high street estate agents – all of whom, we’re pleased to report, were very unhappy to see us.
Social Media and Trade Media carried photos and articles respectively; and the policemen at Piccadilly Circus applauded.
