Brief

Working with Taylor Herring and Sky Atlantic, we were asked to provide actors to play Game of Thrones White Walkers around the UK.

The sightings were to mark the release of Game of Thrones Season 7 to Sky Atlantic and NOW TV.

What we did

The actors were transformed into White Walkers by a fantastic team of stylists and body paint artists using specially designed prosthetics.

It took over eight weeks to create the full costumes and each actor spent four hours in make-up before each shoot.

The stunt left members of the public aghast as our performers descended on London.  Along with the horse-mounted Night King. They were sighted at Oxford Circus, Tower Bridge and The Tower of London before advancing on Buckingham Palace’s Throne Room.

Following the success of the initial stunt our White Walkers were deployed to Sky offices in Sheffield, Glasgow and Isleworth as well as taking over London stations on the day of the Season 7 premier.

Highlights
  • Pick-up from all major national newsdesks including The Independent, Metro and the Evening Standard
  • The King’s Cross takeover featured on Entertainment Weekly and Fox News in the US
  • The event video trended on Twitter and has gained millions of views with shares from Business Insider, The LADbible and The Telegraph
250
thousand shares on Facebook
84
hours in make-up
25
million views
A White Walker on a rampant horse poses in front of Hadrians Wall
Five models dressed as ‘White Walkers’ from Game of Thrones, led by the ‘Night King’ on horseback, pass by The Tower of London in London
Five models dressed as ‘White Walkers’ from Game of Thrones, led by the ‘Night King’ on horseback, walk in front of Buckingham Palace in London
Five models dressed as ‘White Walkers’ from Game of Thrones, led by the ‘Night King’ on horseback, pass by The Tower of London in London

Image Credit: Matt Alexander

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