To create a giant model of an asthma inhaler and produce an experiential activity for the press launch of a new Glaxo Smith Kline recycling campaign.
This would then go on to a global tour of GSK facilities.
To create a giant model of an asthma inhaler and produce an experiential activity for the press launch of a new Glaxo Smith Kline recycling campaign.
This would then go on to a global tour of GSK facilities.
We created a giant replica of GSK’s inhaler in green. It was a whopping 3.5m tall and weighed 200kg.
We installed the handmade structure in London Victoria station where it stood throughout the launch day of GSK’s national ‘Complete The Cycle’ campaign.
We also provided a lively team of Ministers to spread the word, pose for photos and encourage the public to engage with the campaign’s objectives.