Brief

We were approached by Frank PR to design and build two separate interactive installations for Royal British Legion to commemorate Remembrance Day. At Westquay Shopping Centre in Southampton and the Oracle Shopping Centre in Reading. The installations remained in place for a twelve day period.

What we did

We created an interactive Union Jack installation at the Oracle . The middle section of the flag was left white. This enabled the public to attach their own poppy in remembrance. Over the course of the installation the public completed the flag successfully.

At Westquay Shopping Centre in Southampton, the installation was a visual spectacle. We created a replica of a Spitfire plane with a wingspan of 5 metres. The plane was completely covered in poppies and welcomed visitors to pay their respects ahead of Remembrance Sunday.

Results
  • The Spitfire was featured as the Sunday Times picture of the week page
  • It also featured heavily in local press
  • 3000 Poppies were attached to complete the Union Jack Flag
  • Combined footfall over the 2 sites of 1.6 million people
5600
poppies
2
locations
0
forgotten
A full size spit fire covered in poppies for remembrance day
An interactive union jack PR stunt installation allowing members of the public to pay their respects by filling in the middle section of the flag with poppies
A full size spit fire installation covered in poppies for remembrance day
union jack installation by the river at the Oracle shopping centre reading.

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