We were asked by Harrods to provide performers and entertainment for their annual Christmas parade.

The parade is designed to entertain the thousands of people lining the streets of Knightsbridge and launch the start of the Harrods Christmas season.

What we did

We cast and rehearsed a team of 50 multi-talented performers decked out in bespoke elf costumes.  The lineup included dancers, stilt-walkers, jugglers, balloon sculptors, unicyclists and family magicians.

After making a grand entrance and joining in the parade the elves performed a specially choreographed dance routine. They then went on to entertain the crowds in and around the store.

The action culminated in a giant photoshoot with Father Christmas.


The event attracted loads of media coverage and social media activity on Facebook and Twitter.

Photos appeared widely across national Media and you can see our elves towards the end of this video produced by the Daily Telegraph .

metres of fabric
juggling balls
Father Christmas