HONDA – HUMAN CAR AND HUMAN MOTORBIKE

Celebrating the opening of 2017’s Goodwood Festival of Speed, we were asked to design and produce an exciting photo shoot on behalf of Honda.

The core concept was to represent “closing the gap between man and machine” by showcasing human versions of two of their iconic vehicles as they launched their stand at the festival.

Our team of choreographers devised the exciting installations in our rehearsal studio.

We then worked with twelve hand-picked performers to create the shapes of the archetypal “hot hatch” as well as the famous Fireblade motorbike.

The team wore colour-matched body stockings to produce an array of eye-catching brand images.

• The Honda Civic Type R and the Fireblade bike were perfectly showcased in the shoot, drawing lots of attention from the press.
• Honda’s stand got off to a great start and kicked off their presence at the Goodwood Festival of Speed.
• The pictures were picked up by trade press including Car Scoops, Motopina, Torque and Motor1