To celebrate that their wine was Tesco’s biggest seller of Christmas 2017, Jam Shed wanted to hold a stunt further promoting their brand.

They were to run a series of supper clubs in conjunction with Master Chef finalists at the South Bank Centre between June & September 2018.

We were tasked with completely redesigning the space so that it correctly fit the look of the brand.

What we did

Working from their brand guidelines we took rustic and recycled materials and hand crafted a bespoke performance area as well as matching outdoor furniture. This created the perfect chill-out vibe on the terrace of St Paul’s Pavilion for guests to enjoy both before and after their meal.

Additionally we were responsible for running the live music evenings each week, managing the bands, AV equipment and set.

Our team coordinated the install and removal of the set, ensuring that the venue was returned to its original condition once the event was over.


  • 1000 guests per week were able to enjoy exceptional food while listening to new/unknown acts in the perfect setting.
  • 8 undiscovered bands were able to showcase their music in an atmospheric acoustic setting.
  • 30 wooden pallets were used to create 10 pieces of bespoke furniture
  • 32 hours of live music
jammin sessions
empty wine bottles