Taylor Herring PR approached us to produce a series of LateRooms.com photo stunts.
The aim was to get on-the-day press and social media coverage, promoting the brand at a peak time of year for hen and stag parties.
Brief
What we did
We created 5 different photoshoots and arranged all logistics, locations and models.
Working to a very tight schedule we delivered each photo brief in time to hit the picture desks that morning.
Photo locations included Westminster Bridge, Victoria Park and New Scotland Yard. Stag number 5 was taped hanging upside down from a steel girder in Hackney.
Results
The LateRooms.com stags were spotted by commuters all over London, with a surge of social media engagement during the activity.
The campaign resulted in an increase in brand impressions of more than 80%, as well as a 25% uplift in downloads of the LateRooms.com App during the campaign period.
The brand’s social channels saw visits grow by 32%, with mentions up more than 10% on pre-campaign levels.
25
increase in app downloads
5
stags
900
of gaffa tape
1
pair of VERY tight underwear
