McArthur Glen approached us as they were looking for unique and memorable ways to promote their range of designer outlets across the country.
We were to collaborate on numerous occasions, producing a host of bespoke photo-shoot stunts to create iconic images for promotion, press and PR.
We created a diverse and compelling range of publicity stunt photocalls to dramatically promote the various McArthur Glen designer outlets and their clothing ranges:
In Derby we built a 6ft tall shoe covered in 22,000 liquorice allsorts to highlight a boom in sales.
To mark the launch of the autumn collection in Cheshire we clothed a model in a dress made completely out of leaves.
To coincide with localised fashion launches we created catwalk-style photoshoots on horseback in Swindon; on a punt along the river in Oxford; and even on the top of the white cliffs of Dover.
We also constructed the world’s largest yellow jersey, displayed on the roof of McArthur Glen’s York outlet, to celebrate the Tour de France’s arrival in the area.
