McVitie’s wanted to make the long journey home from Glastonbury a little bit better.
Research had revealed that Brits miss their favourite biscuits more than their family when they go to festivals with nearly half of those surveyed saying that biscuits are the “most essential” food item to pack.
Their idea therefore was to surprise worn-out festival goers with free biscuits and a hot cup of tea as they began their long journey home.