Brief

Working alongside BWP we were appointed to create a publicity stunt to raise brand awareness for premium mail order fashion company Peter Hahn ahead of London Fashion Week.

The art of undressing was to be flipped on its head and transformed into ‘The Art of Dressing’.

What we did

Clad only in their undergarments our fearless 8-strong dance troupe brought pre-choreographed flash-mob performances of a ‘reverse striptease’ to iconic London locations.

Essex fashionista Lydia Bright added an extra level excitement by joining each guerrilla display for photo opportunities to further harness media and public interest.

Results
  • The guerrilla stunt showcased key pieces of Peter Hahn’s latest collection in a tantalising and risqué way
  • Huge press coverage across print and online media with features in The Daily Mail, The Daily Mirror, MSN, The Daily Star and even French website Paris Match
  • Over 11,000 individual engagements via social media
  • A host of stand-out images created at London locations including the Millenium Bridge, Piccadilly Circus and the Royal Albert Hall
8
reverse stripteasers
1
TOWIE star
13
print and online view opportunities generated
A group of dancers in underwear perform a choreagraphed reverse striptease on millennium bridge as members of the public watch on.
A group of dancers in the midst of a revers striptease putting clothes on Millennium bridge.
group of dancers in underwear pose with TOWIE star Lydia Bright
A group of dancers in underwear perform a choreographed dance routine on millennium bridge in the shadow of St Paul's cathedral.

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