Selfridges asked us to create bespoke in-store entertainment for the 2017 Christmas season.

The theme was “With Love From… London” and they wanted slick, well-choreographed performances with eye-catching costumes.

The ideas needed to be unique and to enthuse the shoppers, creating special “moments” throughout the day.

What we did

We designed the acts and costumes, additionally we choreographed bespoke routines to a specially created soundtrack.

Throughout December we provided roaming Changing of the Guard Roller Girls, Pearly Queens with Tambourines, Mrs Claus, and Confetti Canon Sweepers – as well as ensuring that Santa and his Elves were in store on a daily basis.

Selfridges invited their customers to join their party parade where, at regular times throughout each day, an exciting moment took place complete with confetti canons and sequin flocked chimney sweep dancers.


  • Our performers entertained and interacted with thousands of customers over the 30 day build-up to Christmas
  • Performers appeared in various stories and across all social media platforms throughout the festive season.
shiny buttons
father christmas