Brief

Selfridges asked us to create bespoke in-store entertainment for the 2016  Christmas season.

The theme was ‘Disco’ and they wanted slick, well-choreographed performances with eye-catching costumes.

The ideas needed to be unique and to enthuse the shoppers, creating special “moments” throughout the day.

What we did

We designed the acts and costumes, and choreographed routines.

Throughout December we provided roaming Glitterball Dancers, Roller Girls, Comedy Characters, Family Rave hosts and Confetti Canon Cleaners – as well as ensuring that Santa and his Elves were in store on a daily basis.

Selfridges invited their customers to “Gather, Give & Get on Down”. At regular times throughout each day, an exciting “moment of merry” took place with confetti canons and glitter-covered dancers.

Highlights
  • Our performers entertained and interacted with thousands of customers over the 28 day build-up to Christmas
  • Social Media activity for Selfridges hit an all-time high, with the images spreading across all platforms including Facebook, Periscope and Twitter
  • Selfridges enjoyed an 18% increase on Christmas sales
  • A successful video of “Gather, Give & Get on Down” was also produced
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A male disco dancer wearing a pink sequin costume entertain guests for Selfridges Christmas Entertainment
A glamorous dancer wearing bespoke silver sequin costumes with glitter ball helmets pose as part of her dance routine for Selfridges Christmas Entertainment
A dance troupe consisting of 2 girls and two boys sitting on a bench wearing gold and pink sequin costumes with glitter flocked baseball caps pose for photos for Selfridges Christmas Entertainment
A pair of disco dancers wearing pink and gold sequin costumes entertain guests for Selfridges Christmas Entertainment
Glitter confetti falls around a male disco dancer wearing a pink sequin costume entertain guests at Selfridges Christmas Entertainment

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