To celebrate their 100 year anniversary, Thorntons called upon us to throw a huge party in Central London with a guest list consisting of press, celebrities and VIPs.
Brief
What we did
Through the clever use of lighting effects, set-dressing and a collection of bespoke props our production team transformed Shoreditch House into an enchanting sweet-themed party venue.
A fleet of waiting staff and hosts were on hand to ensure that the evening ran smoothly and the whole event was complemented by our ‘mechanical chocolatier’ – a performer installed inside a Thornton’s chocolate box as an ‘animatronic chef’ – which added extra magic to the revelry.
Finally, to top the festivities off, we created a giant birthday cake which secretly contained a burlesque dancer ready to burst out, surprising guests and ensuring a truly memorable Happy Birthday moment.
Highlights
- Widespread coverage by press and media including BBC online
- Our mechanical chocolatier proved so popular it was taken on tour in a further Thorntons campaign raising money for the NSPCC
- Thorntons 100 year anniversary was celebrated in style, with party guests given a magical and memorable sweet-themed experience
2800
chocolates
1
giant cake with burlesque dancer filling
100
years of Thornton's
