To produce a PR Stunt to launch Thorntons’ Christmas chocolate range in the midst of summer.

Thorntons wanted to create an immersive and enjoyable Christmas experience to encourage positive reviews from both trade media and bloggers.

What we did

On a hot July morning, we transformed a terraced Soho house into a magical Christmas installation filled with festive decorations and Elves … and with real snow outside.

Visitors were treated to music from our Christmas choir before being led upstairs to meet the real Father Christmas and taste the festive confectionery on display, which included a giant chocolate Christmas tree.


A sack load of features and images appeared in lifestyle, food and trade publications in the build-up to Christmas.

This event proved that, even in the middle of Summer, Santa and Thorntons make an irresistibly festive team.

hot July day
of snow
real Santa (there is only one)