Frank PR approached us to provide Stormtroopers for a photoshoot in the Victoria Leeds Shopping Quarter, a property managed by their client Hammerson.
What we did
We provided the performers and the authentic replica costumes to celebrate the annual Star Wars Day on May the Fourth.
Our Stormtroopers – or “Store-Troopers” – were seen browsing the shops and indulging in the food court as well as chancing their luck in the casino.
The photos appeared on the Social Media channels of Victoria Leeds and also their tenants, including Paul Smith and Pretty Green clothing.
The stunt gained traction on local social media along with #StarWarsDay, #MayTheFourthBeWithYou and was featured in the Yorkshire Evening Post.